Natalie Steers
Member Since: 20th Jan 2012
Contributor MyCustomer.com
13th Jul 2017
How to avoid CRM technology project pitfalls
Implementing CRM technology projects remain a major challenge to organisations with the risk of a spectacular project failure high...
CRM
10th May 2016
How to quantify the value of CRM
CRM initiatives must not only be technically sound but must also be accountable in helping businesses understand exactly what they’re...
CRM
1st Feb 2016
Retail: How systematic innovation will change the High Street
2015 was a year that saw lots of change in the retail industry – omnichannel went mainstream, service became highly personalised and mobile...
Engagement
6th Nov 2015
How to use social proof to your advantage
Whether it's herd mentality or a psychological phenomenon, there’s no denying the power of social proof. The increase in community-based...
Voice of the Customer
13th Aug 2015
Affiliate marketing: In-house, agency or network?
Affiliate marketing may be one of the oldest marketing methods but it’s still one of the most established, and shows no signs of slowing...
Strategy
16th Dec 2013
MyCustomer.com's most popular stories of 2013
We revisit 15 of the most popular stories on MyCustomer.com this year. Customer experience questionnaires: What's the secret sauce for...
Voice of the Customer
9th Dec 2013
Greg Owens, Motive: Telcos are sidelining customer experience for speed
Nearly every industry is joining the recent customer experience management gold rush, including telecoms. Analyst firm Ovum recently...
Engagement
5th Dec 2013
Social media: The top five trends of 2013
Last year saw businesses stop experimenting with social and seriously integrate it into their operations – from embracing social business...
Ecommerce
3rd Dec 2013
Infographic: Marketing statistics for 2014
Marketers are forecast to spend $135bn on marketing collateral next year, with internet advertising set to make up 25% of total ad spend by...
Strategy
2nd Dec 2013
Four essential CRM lessons from 2013
As we end another year, MyCustomer.com takes a look back at some of the news and stories that we've covered in the past 12 months, and...
Channels