Thanks for your comments, both. What effect do you think this is having on the relationship between CMOs and CIOs?

Thanks for your comment Ian. What do you think of today's news that the two are teaming up together with Oracle's software now able to run on Windows Server Hyper-V and Azure?

Thanks for your comments, both.

Marie - I also thought it was an effective way of dealing with inappropriate messages but perhaps teetered a little too close to the edge. I guess it's easy to see the funny side when you're not an affected customer.

But from O2's perspective, a good point in your article that their witty response helped shift the tweets received from complaints to praise.

Delmeister - If you had tweeted O2, how would you have felt receiving such a response?

Thanks for your comment.

Customer experience will play a pivotal factor in determining the future of social gifting but it'll also be interesting to see what methods brands use to engage customers in the trend.  

Hi Sophia,

The final tip, 'Around the world in 80 tweets', advises organisations to use their staff's knowledge of local nuances and language to provide relevant content to specific communities. 

Hope this helps! 

Natalie 

Excellent point, Rick. Using customer service apps as a proactive tool rather than reactive seems much more valuable to both company and customer.

 The Amazon example is also a good case study for brands looking to integrate customer service into their existing apps.  Thanks for your comment.