Nicholas Watkis
Member Since: 3rd Apr 2013
Principal Consultant Contract Marketing Service
15th Nov 2019
Can excellent CX ever enable zero marketing spend?
A recent short but interesting article in My Customer entitled Why service and marketing should have a shared budget highlighted again how...
Strategy
29th Aug 2019
Why focusing on your most profitable customers could prove costly
It is often said that 80% of an organisation’s sales come from 20% of their clients. So should you concentrate on the most profitable 20%?...
Strategy
17th Jul 2018
Marketing lessons from the Duke of Wellington
Improbable as it may seem, a marketing manager can learn useful lessons from the famous Duke of Wellington, says Nicholas Watkis. Two...
Strategy
26th May 2017
Voice of the employee: How to encourage staff to share uncomfortable truths
Of communication, Air Chief Marshal Sir Hugh Dowding, victor of the Battle of Britain said, "If a junior officer puts forward a suggestion...
Voice of the Customer
11th Apr 2016
Marketing vs sales: Who really makes the sale?
The prime purpose of every business is to make money for the benefit of the owners and the workforce, regardless of whether it is a...
Sales performance
1st Mar 2016
Does your marketing department have peripheral vision?
In March this year, the Chartered Institute of Marketing (CIM) will hold an inaugural “Brand Summit” conference at the British Museum,...
Strategy
13th Jan 2016
Bad education: Is ignorance marring your marketing management?
Commercial managers are responsible for producing the flow of profitable income for their business. As such, they are responsible for...
Strategy