Nicholas Watkis
Member Since: 3rd Apr 2013
Principal Consultant Contract Marketing Service
11th Jul 2019
It is a general observation that most of what people claim to know as fact, is based on hearsay, prejudice, “common knowledge”, the...
Blog
12th Jun 2019
The whole purpose of business and marketing plans is to prepare for the expected and intended, but equally for the unexpected event or...
Blog
8th May 2019
A recent article in the Chartered Institute of Marketing’s house magazine Catalyst is titled “Stand up for Marketing”. It is an interesting...
Blog
11th Apr 2019
The corporate business plan defines for an organisation, the objectives to be achieved and the resources available. Achieving those...
Blog
21st Feb 2019
“If you can’t measure it, you can’t manage it” said Peter Drucker. This statement applies as much to the income producing function as it...
Blog
17th Jan 2019
The beginning of every year is a time for reviewing the events of the past twelve months, while speculating on the year to come. Many...
Blog
5th Dec 2018
Financial executives have for a long time been fixated on the value of the “bottom line” and the value of the business to shareholders...
Blog
8th Oct 2018
Whatever happened to the term salesman or sales person? It would appear that somehow, the term salesman or sales person has had to be...
Blog
7th Sep 2018
If you don’t treat customers with courtesy and respect, you soon won’t have them. The prime responsibility of a commercial manager is the...
Blog
8th Jun 2018
The Chartered Institute of Marketing defines Marketing as “ the management process that identifies, anticipates and satisfies customer...
Blog