Nicholas Watkis
Member Since: 3rd Apr 2013
Principal Consultant Contract Marketing Service
6th Jul 2020
The economic effect of the COVID-19 virus pandemic will be world-wide. The situation is unprecedented in every country where the economy...
Blog
10th Jun 2020
Do your customers really matter or are they merely an inconvenient cash cow and means to an end? The prime responsibility of a commercial...
Blog
5th May 2020
The Chartered Institute of Marketing has recently published the first part of a new survey, titled “The impact of marketing part 1 - the...
Blog
14th Apr 2020
Commerce and business in general has been effectively shut down throughout the world as the result of the coronavirus pandemic. Many...
Blog
19th Mar 2020
Donald Rumsfeld said there are things we know we know . ... But there are also "unknown unknowns" — the ones we don't know we don't know...
Blog
5th Feb 2020
How does your business and marketing department operate - a top down command structure or a bottom up approach? A top down approach can...
Blog
6th Jan 2020
Is your business successful? It depends how you define success. Is it the size of your market share, or the share price? Is it the number...
Blog
23rd Sep 2019
The”Dragon’s Den” is a very successful television series. Every week, would be entrepreneurs bring their products seeking to entice the...
Blog
11th Jul 2019
It is a general observation that most of what people claim to know as fact, is based on hearsay, prejudice, “common knowledge”, the...
Blog
12th Jun 2019
The whole purpose of business and marketing plans is to prepare for the expected and intended, but equally for the unexpected event or...
Blog