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Nicholas Watkis
Nicholas Watkis
Member Since: 3rd Apr 2013
Nicholas Watkis
Principal Consultant Contract Marketing Service
  • Articles
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6th Jul 2022

How marketers must respond in a recession

Business life is getting tough. The days of credit, sales growth and benign economic environment are over, at least for the time being. Now...
Blog
14th Jun 2022

Homeworking – a potential minefield for marketing

A study, published this month, (June 22) by the Policy Institute of King’s College, London, revealed that six in ten London staff are still...
Blog
24th May 2022

Business is driven by customers not administration

The purpose of every business is to make money, which benefits the shareholders, the staff and the customer without whom there is no...
Blog
11th Apr 2022

Effective communication requires plain speaking

“Intellectual discussions between marketing executives using flowery language and drawing diagrams on a white board can be a million miles...
Blog
2nd Mar 2022

Can marketing game the system?

“Gaming the system” is a term that refers to the way people in organizations will, if allowed to, operate the corporate organization to...
Blog
14th Feb 2022

Does business success require clear objectives?

For any business to be effectively managed it needs to have a clear objective of its purpose, which may be defined in a Mission Statement...
Blog
5th Jan 2022

Scenario planning prepares for the unknown

The prospect of the end of the year always brings out the crystal ball for New Year predictions. For all people in business and especially...
Blog
2nd Dec 2021

Are consultants a help or a hindrance?

When it comes to finding answers to marketing and business problems, there is rarely only one solution. The question is, not whether one...
Blog
5th Nov 2021

Are your team worth what they are paid?

The biggest cost of any organization is that of the wage bill. While commercial organizations, seek to keep costs to a minimum, there is a...
Blog
28th Sep 2021

A silo mentality harms management & ultimately CX

It is a well-known observation that as organizations grow, they become more bureaucratic, with a tendency to focus more on maintaining...
Blog
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