Nicholas Watkis
Member Since: 3rd Apr 2013
Principal Consultant Contract Marketing Service
28th Sep 2021
It is a well-known observation that as organizations grow, they become more bureaucratic, with a tendency to focus more on maintaining...
Blog
23rd Aug 2021
As commercial life starts to return to a semblance of normality and the effects of the pandemic recede, the need for effective selling will...
Blog
29th Jul 2021
When the current world covid pandemic subsides, the return to “normal” is likely to see some changes in the dynamic of the market and the...
Blog
24th Jun 2021
It was in 1955 that C. Northcote Parkinson published a humorous satirical article in the Economist , which described the natural tendency...
Blog
20th May 2021
Whether it is a consumer or business-to-business organisation, the customer should be at the centre, as the customer provides the income...
Blog
28th Apr 2021
Back in 2010, surveys by the CMO Council in the United States and the Chartered Institute of Marketing (CIM) in Britain suggested that on...
Blog
15th Mar 2021
The latest edition of the Chartered Institute of Marketing’s magazine “Catalyst” has a number of articles related to creativity especially...
Blog
18th Feb 2021
Selling is the only action that actually achieves the income, and unless the salesperson completes the sale, all other activities such as...
Blog
20th Jan 2021
The economies of many countries around the world have been effectively stalled by the world wide covid 19 pandemic. Demand has slowed or...
Blog
4th Jan 2021
The British retail market has been badly hit over the recent years, with a number of failures of famous high street brand names. Famous...
Blog