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Nicholas Watkis
Nicholas Watkis
Member Since: 3rd Apr 2013
Nicholas Watkis
Principal Consultant Contract Marketing Service
  • Articles
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1st Sep 2023

'Making it happen' requires action not words

Business is about making money, so making sales is the fundamental process for producing income. The success of every business is dependent...
Blog
1st Aug 2023

Are your employees gaming the system?

Is your business just going through the motions or is it actually delivering – and how do you know? When things appear to be running...
Blog
28th Jun 2023

The intricacies of commercial marketing

You can’t succeed without a clear objective, but success also requires a plan for enacting the necessary actions required to achieve the...
Blog
30th May 2023

Make an exhibition of yourself

The purpose of every business is to make money. The responsibility of every commercial manager is to produce a sustainable flow of...
Blog
24th Apr 2023

Why you need specialists not experts

The new book ' The Big Con ' by Mariana Mazzucato and Rosie Collington is a damning assessment of the consulting industry particularly the...
Blog
21st Mar 2023

Selling is the key to success

Following the COVID pandemic, governments are looking for economic growth to re-establish their economies, but what exactly do they mean?...
Blog
21st Feb 2023

If you don’t tell customers, how are they to know?

Customers should be the first concern of every business, as without them there is no income. Gaining and retaining customers is therefore...
Blog
12th Jan 2023

Cash flow - the lifeblood of business

In a recession, businesses need to be resolute in cutting out waste and unproductive expenditure. If you can’t eat it, don't grow it. If...
Blog
14th Dec 2022

Will it make a shilling?

When presented with any new proposal, the senior director of a famous merchant bank would ask “will it make a shilling?” In other words,...
Blog
9th Nov 2022

Performance measures aid good management

At the heart of every business is the management process known as marketing, which generates profit by anticipating and satisfying customer...
Blog
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