Nicholas Griffin is an experienced businessman and designer who has passion for helping brands develop engaging customer experiences and transform commercially. He has been a resident of Dubai, UAE, for over 10 years from where he is Global Strategy Director for I-AM (www.i-amonline.com), one of the worlds leading independent customer experience design agencies.

Nicholas has over 25 years of experience in strategic brand, retail, digital and culture transformation which has seen him serve financial services and other brands across the world. More recently, these include ADIB, Riyad Bank, Bank ABC, Unaitas, Kuwait Finance House, EmiratesNBD, China Bank, Byblos Bank, Siam Commercial Bank, RHB, UBL, Bank AlFalah and First Bank. 

He began his career working in the United States with General Electric before moving to London and working with leading design agency Seymour Powell (SP). After his tenure at SP, Nicholas formed his own agency in London, who served brands like Nike, Adidas, Orange, Panasonic, Hasbro, Casio, Barclays, RBS, BP and Vodafone. 

In 1999, Nicholas built an online health food retailer which, along with his agency, were sold in 2002. Nicholas went on to work as a senior level consultant, for large corporations, helping them to solve complex brand and business challenges and deliver innovation in customer experience. In 2004, Nicholas moved to the Middle East to work for Private Institutional Investors, The Chandler Group where his role was wide spread, from branding and communications through to social investment and private office management.  Thereafter, he ran WPP’s Brand Union in the Middle East before joining allen international and running their business in Middle East, Africa and Asia.

An avid and passionate writer, Nicholas has an audience of over 15,000 banking and customer experience professionals who engage with his blog www.passionbrand.net on a regular basis.

Nicholas has a BA(Hons) in 3-Dimensional Design from Manchester Metropolitan University