Member Since: 10th May 2022
Helping brands deliver an excellent customer experience across their products and services, incorporating product design, co-creation, user experience and positioning as well as more traditional customer experience.
Professional researcher with more than 25 years' experience of designing, implementing and analysing global research programmes.
Specialising in customer understanding, with a focus on creative solutions, pragmatic results and visually engaging insight presentations.
Head of Research Beehive Research
26th Sep 2023
Neglecting existing customers in pursuit of new ones is a common mistake which is why it’s an issue that lies at the heart of most...Blog
24th May 2023
“The best way to find out if you can trust somebody is to trust them”, according to Ernest Hemingway. This applies not only to personal...Blog
13th May 2022
The Jobs-to-be-Done (JTBD) approach is best known for its application in product development and innovation projects. However, although...Blog