LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
Enter 2022 award2021 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Pamela Bath
Member Since: 25th Feb 2013
Pamela Bath
Co-owner and Co-founder The Blueberry Wave
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
3rd Nov 2015

Eight business behaviours that increase customer loyalty

Creating and maintaining customer loyalty is a constant challenge for marketing managers across all industries and sectors. But what drives...
Loyalty
21st May 2013

Why CRM should focus on Little Data, not Big Data

Pamela Bath looks at how ‘little data’ is being underused in the challenge to deliver true one-to-one marketing. What is CRM in today’s...
Data

Most read this week

Engagement
15th Aug 2022

How to turn statistics into a visual CX roadmap

by
Ed Murphy and Mike DeVita and Rick Heller
Any Answers comment Icon 1
Painting

Trending

Engagement
15th Aug 2022

How to turn statistics into a visual CX roadmap

by
Ed Murphy and Mike DeVita and Rick Heller
Any Answers comment Icon 1
Engagement
19th Aug 2022

How do you prioritise your CX projects?

by
Jeannie Walters

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2022 Sift
Sift