LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Pamela Bath
Member Since: 25th Feb 2013
Pamela Bath
Co-owner and Co-founder The Blueberry Wave
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
3rd Nov 2015

Eight business behaviours that increase customer loyalty

Creating and maintaining customer loyalty is a constant challenge for marketing managers across all industries and sectors. But what drives...
Loyalty
21st May 2013

Why CRM should focus on Little Data, not Big Data

Pamela Bath looks at how ‘little data’ is being underused in the challenge to deliver true one-to-one marketing. What is CRM in today’s...
Data

Most read this week

Engagement
19th Jan 2023

How Barnes & Noble has turned around its fortunes

by
Neil Davey
Any Answers comment Icon 6
Barnes & Noble

Trending

Engagement
19th Jan 2023

How Barnes & Noble has turned around its fortunes

by
Neil Davey
Any Answers comment Icon 6
Loyalty
27th Jan 2023

Companies never read feedback, customers complain

by
Rhys Fisher

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift