Pamela Bath
Member Since: 25th Feb 2013
Co-owner and Co-founder The Blueberry Wave
3rd Nov 2015
Eight business behaviours that increase customer loyalty
Creating and maintaining customer loyalty is a constant challenge for marketing managers across all industries and sectors. But what drives...
Loyalty
21st May 2013
Why CRM should focus on Little Data, not Big Data
Pamela Bath looks at how ‘little data’ is being underused in the challenge to deliver true one-to-one marketing. What is CRM in today’s...
Data