LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchPodcastsGlossaryBrand news
CX Leader of the Year 2023
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Peter Dorrington and Björn Kälin
Peter Bjorn
Member Since: 24th Jun 2021

Björn Kälin is co-founder and chief customer officer of Anthrolytics. He implements Digital Empathy projects and advises leadership teams on how to connect customer experience and employee experience. He is passionate about bringing people together to create amazing things with Digital Empathy. In his career he has led teams at Fortune 500 companies who successfully connected employee and customer experience management to drive sustainable results.

Peter Dorrington is co-founder and chief strategy officer of Anthrolytics and an expert in using a combination of data and behavioural sciences to lead transformation in the field of Experience Management (XM). As the inventor of Predictive Behavioural Analytics, Peter is an internationally recognszed expert in the field of Customer Experience analysis. Peter has worked on programs in both the private and public sectors, including one of the world’s largest retail banks, automotive manufactures, the defence and healthcare sectors.

Peter Dorrington and Björn Kälin
Anthrolytics
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
27th Sep 2023

Don't overlook the important role of employee emotion in the customer experience

When we talk about business, we too often tend to forget that ‘doing business’ usually means an interaction between people. We talk about...
Engagement

Most read this week

Engagement
4th Dec 2023

CXLOTY 2023: 20 leaders shaping the future of CX

by
Sabine Groven
Name of resource

Trending

Engagement
3rd Dec 2023

Ensuring the success of your customers

by
Alex Monaghan
Engagement
4th Dec 2023

CXLOTY 2023: 20 leaders shaping the future of CX

by
Sabine Groven
Loyalty
20th Aug 2020

Empathy's role in service: What's working well?

by
Peter Dorrington
Any Answers comment Icon 1

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift