Member Since: 25th Sep 2000
Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services, including CRM, customer experience and customer engagement strategies.
His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called “the bible of the CRM industry”. It has been used by more than 70 universities as a primary text.
He is also the Chief Customer Officer of Playaz Productions Network (PPN), an influencer focused digital broadcasting network launched in 2022 along with his CRM Playaz partner and best bud, Brent Leary.
Paul sat on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization. Prior to this, Paul had been the EVP of the CRM Association, the Chairman of the University of Toronto’s Rotman School of Management CRM Centre of Excellence Board of Advisors, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University’s CRM Research Center.
Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things.
Paul is considered a thought leader in CRM and often called “The Godfather of CRM.” He has been published in numerous industry and business publications over the years. He was elected to CRM magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history. He also writes on customer-facing matters for MyCustomer.com, a leading site for all things customer-facing whose audience spans the globe. He has won dozens of industry awards over the years in CRM, marketing, sales, and customer service as an influencer and thought leader.
He released his last book on customer engagement entitled “The Commonwealth of Self-Interest: Business Success through Customer Engagement” in mid-2019.
Paul currently lives in Manassas, Virginia with his wife of more than 40 years and 6 cats – and to be entirely clear – is a HUGE New York Yankees fan.
Managing Principal The 56 Group, LLC
2nd Aug 2022
Verint Engage22 and the opportunity to evolve CX through employee engagement
Before I begin my own posts, I have one more guest post that I think you need to read – because of the person writing it and because of the...Engagement
25th Jul 2022
Why we need a new way to look at CX technologies: The ExTech market
This is a long time coming. Charlie Araujo is one of the smartest, and most visionary analysts I know. He not only has a clearcut idea of...Technology
12th Dec 2012
CRM Idol 2012: The winners revealed!
We have the winners. After a tough competition with companies of incredible quality; after a rigorous vetting of references, a demo in...CRM
22nd Sep 2011
CRM Idol announces the Americas competition finalists!
This is the moment that you all…okay some of you….have been waiting for. The four finalists for CRM Idol Americas. There was a heavy...CRM
15th Aug 2011
CRM Idol: Let the games commence!
CRM Idol 2011 begins today. Finally. And We're all ready. Contestants are. Judges are. Mentors are. The general public? Who knows? But...CRM
1st Jun 2011
CRM Idol update #3: Prize, calendar and mentor news
Okay. We're locked and loaded. Reference checks done. Programs being put into place. Website in progress. A new prize. Final contestant...CRM
3rd May 2011
UPDATED: CRM Idol - only one EMEA slot remains!
UPDATED 5th MAY: Only one slot now remains for EMEA - see here for the latest news on the remaining times and the latest entrants. If you...CRM
26th Apr 2011
CRM Idol 2011 opens for entrants
MyCustomer.com is proud to be a media partner of a new competition - CRM Idol 2011. Here, it's architect, Paul Greenberg, outlines the...CRM
1st Nov 2010
Paul Greenberg: Social CRM? Really? REALLY?
I recently had the opportunity to speak at the Capgemini EMEA 'Futures Forum' in London to about 100 customers of Capgemini’s. In the...CRM
9th Oct 2009
Whole lot of shakin' going on: The new customer service model
There’s an intense discussion going on in the social CRM community, as this is being written, on the transformation of customer service. It...Management