Member Since: 21st Sep 2015
The Laughlin Consultancy helps companies generate sustainable value from their customer insight, for example by growing their bottom line, improving customer retention and demonstrating to their regulator that they treat customers fairly.
Paul Laughlin, managing director, added over £10m to the bottom line of blue chip companies each year, by removing common barriers to realising that value.
This is achieved by enabling businesses to maximise the value they can drive, from using data, analytics & research, to intelligently interact with their customers. It also means ensuring customer insight teams, especially their leaders, have the knowledge and skills they need to sustain this improvement.
Every business that we help is different and so what’s needed can vary. For that reason, the best place to start is normally for us to have a conversation, about what you are trying to achieve and your current situation. Only when we understand that, will we be in a position to suggest possible actions to maximise your returns.
Managing Director Laughlin Consultancy
12th Jul 2019
Continuing his series reviewing how data, analytics and insight teams can achieve Agile working in practice, Paul Laughlin examines four...Data
21st Jun 2019
Continuing his series on Agile working for customer insight teams, Paul Laughlin shares common Agile practices performed by successful...Data
10th Jun 2019
Agile working is being adopted by more and more organisations. But what does Agile working bring to customer insight teams? The term "Agile...Data
26th Jun 2017
Last week, in collaboration with MyCustomer and ForgeRock, we released the findings of some new research into digital identities, consumer...Data
31st Jan 2017
With the EU approved General Data Protection Regulation ( GDPR ) due to be implemented in the UK on 25th May 2018, this must be a...Data
2nd Sep 2016
When I say the words ‘ targeting your marketing ’, what comes to mind? It seems, for many, these words prompt ideas about personalisation...Data