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Rachel Aldighieri
Member Since: 22nd Sep 2016
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Rachel Aldighieri
MD DMA
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11th Jan 2017
ePrivacy fears around B2B marketing opt-in averted
The European Commission has now published its proposed text to replace the existing ePrivacy Directive, which is set to become a new EU...
Blog
4th Jan 2017
Is GDPR set to damage B2B marketing?
B2B marketers have traditionally had some advantages over their B2C cousins. As there has been a distinct legal difference between a ‘...
Blog
18th Nov 2016
Marketers: Set your copywriter free
Good copywriting elevates good brands into great brands. According to the father of modern advertising Bill Bernbach, “It may well be that...
Blog
26th Sep 2016
What does data-driven OOH mean for marketing?
The age old challenge with out of home (OOH) sites has been that the creative is, by and large, static. Stellar photography, design and...
Blog
