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Rachel Barton
Rachel Barton
Member Since: 25th Oct 2016
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Passionate about the Customer, I work across industry to define Customer Strategies that deliver bottom line results. Sitting on several Customer Experience Boards allows me to know first hand what does and doesn't work when it comes to putting the Customer at the heart of a business and I operate with the C-Suite as comfortably as I do the store floor or contact centre.

Today's disruptors are creating an inflection point for businesses and the greatest opportunities lie at the intersection point between Digital, Customer and Technology to enable enduring transformational change in this complex marketplace. These opportunities really come to life through Accenture's Innovation Centre experience where we expose audiences to exciting trends and help them think through what this means as they develop their own customer and digital strategies...the 10m x 3m digital wall is always a favourite!

Thinking about the future and how it affects our clients keeps me busy but for me, building the future is also about progression and cultivation of diverse talent. Leading our "Accent on Women" initiatives inspired me to collaborate with the Cherie Blair Foundation to create a unique proposition, supported by President Kagame to deliver financial literacy to 15,000 female entrepreneurs in Rwanda and build up a pipeline of incredible and exciting talent in the market place.

Rachel Barton
Managing Director, Advanced Customer Strategy Accenture Strategy
  • Articles
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13th Dec 2017

Why privacy could be the hidden cost of convenience

Some of the biggest deals during this year’s Black Friday and Cyber Monday were on smart home technology. Social media was ablaze with...
Data
23rd Feb 2017

Research reveals the five experiences driving modern customer loyalty

Traditional customer loyalty programmes are costing organisations significantly more and delivering significantly less than they used to...
Loyalty
1st Nov 2016

How CMOs can become a disruptive growth change agent

In a digitally disrupted market, where traditional revenue sources are becoming more elusive, business leaders are revising their growth...
Strategy

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