Ran Shaul
Member Since: 28th Nov 2015
26th Jul 2010
Four tips for making influencer marketing a successful measurable discipline
Recent research from Forrester emphasised that influencer marketing is a valuable resource to expand reach and improve relevance. But how...
Strategy
17th May 2010
The new customer lifetime value: From individual to social value
As more companies adopt customer lifetime value strategies, do firms need to apply a new measurement approach to avoid losing influential...
Voice of the Customer