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Ran Shaul
Member Since: 28th Nov 2015
Ran Shaul
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26th Jul 2010

Four tips for making influencer marketing a successful measurable discipline

Recent research from Forrester emphasised that influencer marketing is a valuable resource to expand reach and improve relevance. But how...
Strategy
17th May 2010

The new customer lifetime value: From individual to social value

As more companies adopt customer lifetime value strategies, do firms need to apply a new measurement approach to avoid losing influential...
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