Rhonda Basler leads the customer engagement and marketing team at Hallmark Business Connections, Hallmark’s B2B subsidiary. Her passion is innovating human-centred and results-oriented approaches to customer experience, employee engagement, and omnichannel marketing, creating great ROI through human connection. Before joining Hallmark Business Connections, Rhonda worked with agencies and companies ranging from small businesses to the Fortune 500, achieving measurable marketing and customer experience results by applying the latest marketing innovations and strategic insights. Follow her on Twitter at @rkbasler.