Ricardo Saltz Gulko
Member Since: 4th Dec 2019
I am a global executive and strategic consultant for medium and large global technology organizations focused on Customer and Employee Experience, Transformations, Services, and delivery.
A customer-centric, transformational leader has enhanced customer-centricity, employee, customer experience, and data-driven services programs globally. An enterprise technology industry expert. That led digital transformation, digital design, and experiences.
— Bottom line. I help companies generate better experiences, transformation, renewals, adoption, loyalty, growth, and revenue.
• Strategic innovator, organizational culture transformation
• Enhance services delivery offerings and customer experience
• Generated $170 million annual revenue.
• Improved ARR growth by 230% by leveraging cloud, on-premise services, and multidisciplinary solutions.
• Led data-driven adoption, VOC and VOE, insights analyses.
• Recognizes and designs new services offerings and opportunities.
• Certified PMI, Agile, CCXP
• Fluently speaks English, Spanish, Portuguese, German* and Hebrew. Holds an MBA of J.L. Kellogg Graduate School, Northwestern University, Evanston, IL USA, with an engineering background in
Information Systems & Industrial Engineering.
Additional Strategic expertise:
★ Experience Product Perception and Design.
★ Global Keynote Speaker.
★ P&L Management
★ Social Digital Strategist
I am the European Customer Experience Organization ( https://ecxo.org/ ), the European Association founder, a hands-on practitioner, a thought leader, and a keynote speaker.
Connect with Ricardo on Twitter, LinkedIn, and Facebook
Managing Director Eglobalis Customer Experience - Information - Insight - Innovation, we Design new Perspectives and Perceptions
6th Jul 2023
Great article! I would also recommend reading "Empathy in Action" by Dr. Natalie Petouhoff and the CEO of Genesis Tony Bates.
13th Jul 2022
Great article Steve! Congrats!
5th Jul 2022
No university title is the differential here, in my humble opinion, but who knows.... What and how you will learn and how adaptable you are to different cultures will make or not the difference. You have to understand the different cultures and adapt. It is Not one feeds all as the typical American mass market style. Practice is still the best.
9th Jun 2022
Regarding the dismissive discussion you referred, including Graham and Alex, you can not take those guys seriously. Both are on social media criticizing others, especially Hill, without any respect or knowledge about others. Often, people who need to put others down or prove others are wrong and instead they are right or have the need to show theirself ''above others'' have their own issues. However, Alex sometimes has some good points about the current situation of CX, where everyone is calling themselves an expert without even having implemented one CX large program.
Regarding CCXP and CXPA, I think you made a good point. I have the CCXP and for me was a waste of time knowledge-wise. It is like a test in primary school. Even though there are prerequisites, the value aggregation for my skill set and knowledge of 20-5 years in CX was close to none.
The CCXP can help people starting in CX a bit, even though there is nothing better than practice and experience. CCXP is a very American-oriented test-- focused on their needs, not other cultures and countries' needs. Every region in the world has different focused, habits, expectations, and conditions, and the test ignores the world's reality and differences. The CXPA probably would hope that one certification would feed all, but we all know that is not the case.
26th Jan 2022
A good read based on what Shep Hyken, Don Peppers, Colin, Bliss, etc.. told us many years ago... But sadly, I see no innovative approach, and it's about saying the same with other wording.
25th Sep 2020
I read it many years ago, and it is a great book! Ricardo Saltz Gulko PS: I assume that all CX practitioners would have written that many years ago to become better change agents and instigators.
7th Dec 2019
Lovely Article Steven! Simplicity is essential for CX, even though there are several lines of thinking regarding CX pillars and a big difference between the American and European approaches if we yet have one. :-) Imagine the opposite of simple a complicated experience. How would the customer feel with it? Bad :-) with so many frictions. Why, as more simple, your ecosystems are more engaging and accessible to delivery real innovation, value, and employee experience, and the outcome is value for the employee, partners, and the result is simplicity and better customer experience. As I wrote in my articles in 2017, 2018, I had a series about simplicity very similar to this article, and during those three years, I have been speaking about simplicity in several conferences as a results of my Doubled S modeling, including a guest post in Jeanne Bliss using Siegel and Gale as well. Everyone uses them today :-) Interesting article. Thanks for sharing R