Member Since: 26th Apr 2016
Richard founded and led Reevoo to become a user generated content platform to over 300 brands across the retail, manufacturing, travel, automotive and financial service industries. In addition to his Non-Executive Director role at Reevoo, Richard lectures at Kingston Business School on Strategy, Marketing and Innovation, is Entrepreneur-in-Residence at TrueStart and a Non-Executive Director of Old St Labs and formerly of Invisible Hand (sold to SkimLinks).
Founder at Reevoo Reevoo
11th May 2016
Thanks for your comment Henry – glad you enjoyed the article. I have to stress that fake reviews are unanimously bad for business, and even for those companies that believe they won’t get caught it’s really not worth the risk. To add to that, bad reviews and other negative feedback actually bring with them a host of benefits – from greater transparency and customer satisfaction to improved product development if you consciously act on that feedback. We've found that people spend more than five times as long on a website with bad reviews, trust the reviews they see far more and convert nearly 85% more often.