Thanks for your comment Henry – glad you enjoyed the article. I have to stress that fake reviews are unanimously bad for business, and even for those companies that believe they won’t get caught it’s really not worth the risk. To add to that, bad reviews and other negative feedback actually bring with them a host of benefits – from greater transparency and customer satisfaction to improved product development if you consciously act on that feedback. We've found that people spend more than five times as long on a website with bad reviews, trust the reviews they see far more and convert nearly 85% more often.