Richard Edwards
Member Since: 28th Nov 2015
17th Dec 2014
4 ways to sell technology by creating a better experience
Modern technology is designed with user experience (UX) at the forefront. Customers want all the latest features, but they also want...
Sales performance
28th Nov 2014
How does need, price and belief play into your customers' perception of value?
There is one key factor that leads a potential customer to make a purchase decision: value. And customer-focused professionals are in a...
Strategy
22nd Sep 2014
Events: How to make effective use of giveaways at your exhibition stand
Are giveaways at exhibitions a great way to build your brand, attract footfall and generate new business? Or are they a waste of time and...
Strategy
19th Mar 2014
Three ways your staff can make or break your exhibition stand
If you want to make the most of your exhibition stand, however big or small, then you need the right staff. While it’s obvious that hiring...
Strategy
12th Dec 2013
Customer-centric selling: How to build a successful sales process
What is your sales process like? Does it focus on what you need? Or does it focus on your customers’ needs? In order to help your potential...
Sales performance
29th Jul 2013
Top tips to attract and engage visitors at your exhibition stand
Richard Edwards specialises in creating exhibition experiences that strengthen relationships and improve communication. He has a number of...
Strategy