Richard McCrossan
Member Since: 28th Nov 2015
4th Dec 2014
Six steps to understanding the digital customer
Going digital is no longer a strategy planned for the future – it’s simply a requirement for doing business in today’s multichannel world...
Ecommerce
10th Jan 2014
Customer service: 14 tips to make web chat work
2014 will be the year that we see web chat really starting to take hold in the contact centre – and not just for the younger generation...
Channels
25th Oct 2012
F-commerce: Knowledge is power, but relevance is key
More and more brands are considering whether social media is an appropriate channel for their business. Whilst Facebook is well established...
Ecommerce
31st Jul 2012
When is a smartphone not so smart? When it's a phone, silly!
Richard McCrossan from Genesys examines the opportunities offered by the increasing consumer shift from PC to mobile and how by making the...
Technology