LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
Enter 2022 award2021 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Richard McCrossan
Member Since: 28th Nov 2015
Richard McCrossan
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
4th Dec 2014

Six steps to understanding the digital customer

Going digital is no longer a strategy planned for the future – it’s simply a requirement for doing business in today’s multichannel world...
Ecommerce
10th Jan 2014

Customer service: 14 tips to make web chat work

2014 will be the year that we see web chat really starting to take hold in the contact centre – and not just for the younger generation...
Channels
25th Oct 2012

F-commerce: Knowledge is power, but relevance is key

More and more brands are considering whether social media is an appropriate channel for their business. Whilst Facebook is well established...
Ecommerce
31st Jul 2012

When is a smartphone not so smart? When it's a phone, silly!

Richard McCrossan from Genesys examines the opportunities offered by the increasing consumer shift from PC to mobile and how by making the...
Technology

Most read this week

Ecommerce
1st Jul 2022

Will Amazon have a customer experience crisis?

by
Rhys Fisher
Amazon staffing crisis

Trending

Ecommerce
1st Jul 2022

Will Amazon have a customer experience crisis?

by
Rhys Fisher
Engagement
28th Jun 2022

How Primark's digital shift could harm its CX

by
Neil Davey
Any Answers comment Icon 2
CRM
7th May 2013

Why Gartner's Microsft Dynamics revenue figures...

by
Natalie Steers

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2022 Sift
Sift