Richard Towey
Member Since: 28th Nov 2015
26th Nov 2015
How to measure the ROI of web analytics
It’s safe to say that web analytics has moved far beyond its development phase, placing itself at the centre of an environment where...
Data
23rd Nov 2015
What has the commoditisation of web analytics meant for marketing?
As businesses become all the more led by the technology they use, web analytics tools have enjoyed a transition into ‘must-have’ territory...
Data
6th Aug 2015
Building an incentive strategy: How do you incentivise affiliates?
With a programme up and running, optimism aplenty in the channel, and the peace of mind that only paying on results can offer, it’s easy...
Strategy