Member Since: 28th Nov 2015
16th Oct 2014
The myths and realities of modern customer service
10 or so years after 'customer service' started to get a little more prominent as a subject, how much has really changed? Everything has...Management
2nd Apr 2014
Content marketing: Why your blogging strategy is wrong!
If you wish to prove that you are a run-of-the-mill and unoriginal, vanilla-flavoured blogger and commenter, just keep on banging out those...Strategy
11th Dec 2013
Is the sales funnel dead?
The sales funnel uses the metaphor of a funnel (wide at the top, narrow at the bottom) to monitor the sales process. It is a brilliant...Sales performance
9th Aug 2013
Is this the biggest lie in marketing?
Question: If every company wants to delight its customers, then how come we don't spend most of our customer days delighted? The reality is...Strategy
2nd Jun 2013
Your marketing is pants! So here's what you should do...
Most marketing doesn't work. It is progressively more expensive and results seem to be harder to come by. Meanwhile most marketing is dull...Strategy
10th Mar 2011
Creating raving fans is a different ballgame in the new collaborative future
Raving fans of businesses generate disproportionately high profits but turning customers into fans is a different proposition in the 'new...Loyalty
20th Sep 2010
Wake up and smell the coffee - the customers are in control
Customers have more control over your business than ever before. Fail to realise that and you'll lose valuable sales to competitors that do...Strategy