Sabine Groven
Member Since: 12th May 2023
Editor MyCustomer
25th Sep 2023
CX Leader of the Year: Get ready to meet the finalists
Mark your calendars because, on September 28th, we will reveal the 2023 cohort of CX Leader of the Year finalists here on MyCustomer.com ...
Management
15th Sep 2023
Transparency can bridge the AI 'trust gap' with customers
As artificial intelligence and a changing economy continue to shape our world, businesses face a new challenge: earning customer trust in...
Technology
11th Sep 2023
The role of artificial intelligence in recent customer service layoffs
Suumit Shah, the founder and CEO of Indian startup Dukaan, recently announced on Twitter (now X) that the company laid off 90% of its...
Management
24th Aug 2023
AI revolutionising CX: Richard Bassett on identifying and supporting vulnerable customers
Traditional approaches to identifying vulnerable customers have often been time-consuming and error-prone, leading to some individuals...
Management
17th Aug 2023
"Employees and customers are seeking more of a human connection"
In this interview with Sally Winston, Director of EMEA Solutions at Qualtrics, the focus is on the intersection of digital transformation...
Management
9th Aug 2023
Barbie: Lessons from this year’s big marketing hit
The Barbie movie marketing campaign is achieving remarkable success, reinvigorating the iconic doll’s image through a combination of...
Strategy
31st Jul 2023
Professor Mohamed Zaki on CX design: Personalisation and digital capabilities
In case you missed part one of the interview, take a moment to read about some of the key challenges related to CX design. In a...
Management
27th Jul 2023
Twitter's rebrand: What does it mean for brand identity and user loyalty?
In the fast-paced digital world, companies need to stay relevant by connecting with their audiences in new ways. Twitter has recently...
Strategy
26th Jul 2023
Professor Mohamed Zaki on the key challenges of CX design
Designing exceptional customer experiences is a complex task for organisations. To better understand the challenge, MyCustomer spoke with...
Management
12th Jul 2023
"Empathy needs to be enabled through people, processes, and technology"
At a time when the cost-of-living crisis continues to impact individuals and communities, empathy remains an essential topic for...
Loyalty