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Saima Alibhai
Member Since: 25th May 2016
Blogger

Saima Alibhai has over 10 years of experience in the marketing technology industry, working alongside clients internationally in the UK, Europe and Latin America.

Saima Alibhai
Practice Manager - Professional Services Bronto Software
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23rd Jun 2017

Steps to Improving the Online Shopping Experience

Online spending in Britain has jumped by more than one quarter in the past two years, according to new research from the UK Cards...
Blog
20th Apr 2017

Three ways to capitalise on convenience culture

“For the time-poor consumer, convenience is the new luxury.” Thus spoke Estée Lauder president Chris Good when talking about his company’s...
Blog
8th Feb 2017

Global expansion: three key tactics for success

With Brexit’s uncertain impact looming in the background, many UK retail brands are playing it safe regarding international expansion. Not...
Blog
3rd Jan 2017

How to keep your customers coming back in 2017

While Black Friday sales were up 2.3% year-on-year, interest in the promotion – at least in the UK – appears to be waning. It’s a sharp...
Blog
9th Nov 2016

What can marketers learn from Ted Baker’s success?

The retail landscape in late 2016 is as competitive as it has ever been, and with Brexit weakening the pound and raising consumers’ costs...
Blog
4th Oct 2016

Must-Haves for Customer Retention

A long-standing challenge commerce marketers face is knowing where to focus their marketing budget – customer retention or acquisition? The...
Blog
3rd Aug 2016

What Retailers Can Learn About International Expansion From ASOS

The impressive growth of online fashion retailer ASOS across the globe demonstrates the consumer appetite for fresh retail brands, as well...
Blog
6th Jul 2016

Retailer’s Top Commerce Marketing Tactics Unveiled

Hyper-personalisation. Multi-touch campaigns. Automated intelligence. The revenue opportunities for commerce marketing continue to grow as...
Blog
26th May 2016

Three Key Commerce Trends to Watch

A recent report revealed that a third of consumers find shopping to be much less enjoyable than five years ago. With 70% of the respondents...
Blog

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