Member Since: 29th Jan 2018
As director of Threefold, Sam's job is to lead the agency in its mission to transform shopper media. That means working closely with retailers and brands, creating campaigns that really connect with shoppers and grow demand for Threefold's clients.
His marketing career began at Guinness World Records, where he planned book launches and other major events. However, it wasn't until he joined marketing giant Procter and Gamble, where he managed the Gilette and Venus brands - first in the UK and then in Geneva for nine markets across Western Europe - that he really cut his teeth at marketing.