Sampson Lee
Member Since: 3rd Dec 2009
Sampson founded Global CEM and created PIG Strategy that was first licensed in Belgium and the Netherlands. Lee's uncommon business book PIG Strategy is now offered for FREE Download (no registration needed).
Creator PIG Strategy
19th Mar 2020
Why causing customers pain is the most cost-effective way to improve CX
Regardless of how many resources a company has, when it comes to customer experience (CX) strategies, allowing valley (i.e. allowing...
Engagement
6th Feb 2020
Why a major CX misconception is causing customer experience job cuts
In my opinion, there are three long-held beliefs in the customer experience world which adversely affect the dreams and careers of CX...
Engagement
23rd Sep 2019
Why NPS, CES & CSAT aren’t good customer success metrics
A reader of my previous article A customer success mindset can't save CX alone - but it's a start asked me how a customer experience (CX)...
Loyalty
2nd Jul 2019
A customer success mindset can't save CX alone - but it's a start
Customer experience management needs saving. And some are suggesting that a 'customer success' mindset is the answer. However, Sampson Lee...
Engagement
11th Mar 2019
Extreme experience: How brands are achieving customer success without being customer-centric
What is 'extreme experience' and why is it a superior way to drive commercial performance and consumer experience than traditional customer...
Loyalty
25th Feb 2019
What are the three limitations of customer-centricity - and which companies confirm them?
In my opinion, customer-centricity has three limitations: It is exclusive to service-focused/related brands. It has too many definitions...
Engagement
11th Jan 2019
Can we call Amazon a 'customer-centric' company?
When it comes to deciding if Amazon is truly customer-centric, can we reconcile Amazon's great service experiences with its aggressive...
Engagement
29th Oct 2018
Is a branded experience more important than customer-centricity?
Does it make more sense for brands to 'delivering a branded experience' (i.e. when a brand delivers its promise) instead of 'putting the...
Engagement
22nd May 2018
Why CX must not be the responsibility of customer service or marketing
The positioning of CX has to be strategic, not functional, in order for it to be successful, says Sampson Lee. Why is there a high failure...
Engagement
30th Apr 2018
How to operationalise and simplify customer journey mapping
Many CX professionals are now building sophisticated models of customer journey maps. However, sophisticated things are usually difficult...
Engagement