Member Since: 26th Feb 2018
Sarah Tarraf has worked in research and analytics for over a decade, in both a market research and academic capacity. Since joining Gongos in 2010, Sarah has led the Analytics & Marketing Sciences group, while acting as Statistical Analyst and Statistical Consultant to clients. Today she leads the company’s Customer Experience practice, devising functional strategies that link to the entire ecosystem of customer insights. Sarah is particularly interested in leveraging methodologies and the intersection of technology and analytics to harmonize the ‘what’ that is happening on the ground with the ‘why’ that is impacting experience.
Director, Customer Experience Gongos, Inc.
16th Apr 2019
Creating your analytics scorecard. Identifying and curating the ideal personalized digital experience is ever so critical in an environment...Blog