Keeping your service team happy is crucial to the success of any business. They are on the front lines speaking directly to your customers and if they are stressed out, this will carry over and your customers will see it. I have also found that appreciation and acknowledgement can go a long way to motivate my team.
Its true that if you want to inspire and motivate your customers to become loyal to your brand, you must listen to them and make them feel important. With social media now leading the way for brands to engage their customers, the one-to-one communication connection is completely changing the business landscape. I think the key to inspiring employees to want to listen to customers is to make sure you motivate them by making them feel the company is theirs too and that they are not just an employee.
Well the future is here and we live in the world of the Jetsons where instant push-button gratification will be the way everything works. Obviously what people want is whats going to inspire and motivate companies to come up with their next product or service. But I think what will be the most interesting to see is how the shared economy model inspires future business developments.
Fostering higher customer engagement is indeed a big investment of time, money, and effort. Most of which companies have little of to invest which is sad. So many companies spend so much on their product or service on the front end and lose sight of what keeps customers inspired to keep them loyal to their brand for the long term. But hopefully companies will be more motivated to make the effort once they see how imperative it is to their bottom line.
I agree that many customers are inspired by brands that they can relate to. Values is playing such a key role in motivating and inspiring customers to want to build a long-term relationship with any brand. And if you want to keep your customer motivated to want to keep wanting to come back to you, good customer service is essential.
My answers
Keeping your service team happy is crucial to the success of any business. They are on the front lines speaking directly to your customers and if they are stressed out, this will carry over and your customers will see it. I have also found that appreciation and acknowledgement can go a long way to motivate my team.
Its true that if you want to inspire and motivate your customers to become loyal to your brand, you must listen to them and make them feel important. With social media now leading the way for brands to engage their customers, the one-to-one communication connection is completely changing the business landscape. I think the key to inspiring employees to want to listen to customers is to make sure you motivate them by making them feel the company is theirs too and that they are not just an employee.
Well the future is here and we live in the world of the Jetsons where instant push-button gratification will be the way everything works. Obviously what people want is whats going to inspire and motivate companies to come up with their next product or service. But I think what will be the most interesting to see is how the shared economy model inspires future business developments.
Fostering higher customer engagement is indeed a big investment of time, money, and effort. Most of which companies have little of to invest which is sad. So many companies spend so much on their product or service on the front end and lose sight of what keeps customers inspired to keep them loyal to their brand for the long term. But hopefully companies will be more motivated to make the effort once they see how imperative it is to their bottom line.
I agree that many customers are inspired by brands that they can relate to. Values is playing such a key role in motivating and inspiring customers to want to build a long-term relationship with any brand. And if you want to keep your customer motivated to want to keep wanting to come back to you, good customer service is essential.