Scott Muncaster became the owner and Managing Director of Adactus in 2016, a people-first software company helping businesses deliver great customer experiences, by tailoring bespoke solutions to clients’ specific requirements, budget and timelines. Through scalable solutions that are built with future needs in mind, Adactus’ products and services are now configurable to midsized businesses across a range of sectors from hospitality to hairdressers, dentists and vets to advertising and marketing firms, those that need to take orders, bookings, or appointments, or need to make sense of their customer and sales data.

Prior to becoming the owner and Managing Director of Adactus, Scott developed customer ordering and fulfilment solutions at Marks & Spencer, before switching to the restaurant sector with Pizza Hut. There, he led development of the brand’s first online ordering service – which now accounts for more than 70% of sales. He then served as a consultant to several national restaurant groups, which is where he first met Adactus, as their client.

Scott went on to purchase part of the business and develop it through knowledge and relationships built over time, adding real value once he understood what clients and colleagues needed. His focus has been on keeping things simple, breaking challenges down into bite-sized pieces and finding the perfect place to start. Scott is a big believer in momentum, and that if we can make the first step, the rest of the journey will reveal itself, which has ultimately led Adactus into what it stands for today – ‘technology for a people-first experience.