LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
Enter 2022 award2021 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Scott Logie
This is an image of Scott Logie
REaD Group
Member Since: 10th Jun 2021
Twitter
LinkedIn
Website
Scott Logie
Customer Engagement Director REaD Group
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
14th Jul 2021

Why the single customer view fell out of favour - and why it's time to reignite our interest

Over the last few years, the concept of creating and managing a single customer view database has fallen out of fashion. For many companies...
Data

Most read this week

Engagement
3rd Aug 2022

To be a successful CX leader, don't be a Boris

by
Neil Davey
Any Answers comment Icon 1
Boris

Trending

Engagement
3rd Aug 2022

To be a successful CX leader, don't be a Boris

by
Neil Davey
Any Answers comment Icon 1
Engagement
2nd Aug 2022

Engage22 & the opportunity to evolve CX with EX

by
Paul Greenberg
Technology
17th May 2013

How to kick-start conversations with your...

by
Steven Van Belleghem
Any Answers comment Icon 4

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2022 Sift
Sift