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Scott Logie
REaD Group
Member Since: 10th Jun 2021
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Scott Logie
Customer Engagement Director REaD Group
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2nd Dec 2022
Why it's time for brands to put loyalty on pause
As we move towards a new year, it’s a good time to take stock of spending. When times are tough, wouldn’t it be good to be able to pause...
Loyalty
11th Oct 2022
How is the cost-of-living crisis impacting customer loyalty?
Just as we thought the world was about to return to normal after more than two years of uncertainty, along comes a global economic crisis,...
Loyalty
14th Jul 2021
Why the single customer view fell out of favour - and why it's time to reignite our interest
Over the last few years, the concept of creating and managing a single customer view database has fallen out of fashion. For many companies...
Data
