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Sean Pillot de Chenecey
Sean Pillot de Chenecey
Member Since: 21st Feb 2020
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Sean Pillot de Chenecey is a trend researcher and strategist who has worked with leading brands for over 20 years. His previous book ‘The Post-Truth Business’ was the first business title to connect the areas of trust, transparency, privacy, empathy and ethics re: the societal impact of disinformation, misinformation and surveillance capitalism. (Published in 2018, it was a finalist in the ‘Business Book of the Year’ awards.) A public speaker, he’s given speeches for over a decade across Asia, Europe, Africa, the Middle East and North America.

Sean Pillot de Chenecey
Founder Brand Positive
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2nd Mar 2020

Brand purpose is bland and meaningless: How brands can be better at being good

An approach that was originally based on a well-meaning and progressive point of view, but has become so bland and overdone as to be almost...
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