Member Since: 28th Nov 2015
24th Jul 2014
The art of measuring a customer's lifetime value
Measuring a customer’s lifetime value (CLV) is a challenge for any company. CLV represents a customer’s total worth to a business over the...Loyalty
24th Jul 2013
The multichannel marketing maturity model: Which stage are you at?
Multichannel marketing in its simplest form refers to the delivery of a brand/ campaign message via more than one touch point ’experience’...Channels