Shelley Washburn is the president of GSM, a full-service marketing company specializing in digital and direct solutions for the automotive industry. Shelley has more than 30 years of experience in the automotive sector, including management positions at Ford, Toyota, and Lincoln-Mercury. She’s spent the past 14 years at GSM, where she has worked with the best brands in the business, providing data-driven strategy, technology, and creative across all tiers and groups.