Member Since: 26th Jan 2015
Blogger
Tim Williams is founder of Silurum - a small consultancy with an awful lot of experience in the worlds of CRM, customer insight and customer strategy.
Director
Silurum
16th Sep 2015
Perhaps the greatest mystery for Marketers is why some brands/products/ideas are wildly successful whilst others never get off the ground...
Blog
9th Sep 2015
According to some estimates, close to $100bn has been spent on CRM software over the past 5 years. Yet, any attempt to find evidence that...
Blog
4th Jun 2015
There's a fundamental problem with CRM. Over the past 15 years numerous reports have claimed ‘failure’ rates of as much as 70% for CRM...
Blog