Seeing the retail industry from the client and agency side for the last 20 years has helped Simon to see it all from all angles. And it's that experience that inspired him to launch the Diligent Commerce studio in Shoreditch.

Simon and his team of experts are specialists in emotional ecommerce experiences for fashion, jewellery, cosmetics and lifestyle brands who want to achieve more online. But it's not only about reaching your business goals, it's how your website makes your customers feel.