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Simon Fraser
InMoment
Member Since: 22nd Dec 2016
Blogger
Simon Fraser
InMoment
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14th Mar 2023

5 ways finserv firms can prepare for Consumer Duty

Embracing Consumer Duty to Deliver Positive Outcomes for the UK Financial Services Sector The new FCA Consumer Duty is intended to improve...
Blog
28th Feb 2023

CX design: How it creates experience improvement

If you’ve ever heard the terms “CX” or “customer experience” before, you probably know that they and similar phrases refer to organisations...
Blog
15th Feb 2023

How to speak the c-suite’s language to promote CX

Customer experience (CX)-led strategies have never been more front of mind in the boardroom. Leading brands across various industries have...
Blog
9th Feb 2023

Protect your brand from a creaking supply chain

For many brands and customers, there is a persistent disruption in the global supply chain, which has resulted in a painful combination of...
Blog
6th Feb 2023

How customers are coping in difficult times

If you’re familiar with the Chinese lunar calendar, you likely know that we’re currently in the Year of the Tiger. However, most customers...
Blog
5th Feb 2019

4 areas to perfect for a mature CX programme

In the world of customer experience (CX), your efforts can successfully differentiate you from your peers, but in order to achieve this,...
Blog
21st Jun 2018

The practical magic of artificial intelligence

Simon Fraser, Senior Director for Customer Experience Strategy at InMoment , explains how AI is the beating heart of customer experience in...
Blog
15th Dec 2017

Do customer expectations differ across the globe?

This article was originally published on CXM.co.uk on November 21st. In today’s connected world, managing a customer’s expectation and...
Blog
14th Dec 2017

Global Branding, Local Cultures and CX

This article was originally published on Brand Quarterly on December 12th. Over the last decade, waves of technological advancements,...
Blog
24th Nov 2017

How does geography impact customer experience?

How does geography impact Customer Experience (CX) across the globe? In our latest blog, Simon Fraser from InMoment takes a look at two...
Blog
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