Simon Spyer
CEO of Data Driven Marketing Iris
10th Jan 2023
Three data-driven developments that will shape customer experience management in 2023
With the global economy lurching into recession it’s not too much of a leap of faith to imagine that brands will prioritise performance-led...
Data
1st Mar 2022
How to ensure your customer journey mapping is data-driven
Customer journey mapping is a valuable exercise, providing the basis for all good customer experience design and what needs to be in place...
Voice of the Customer
4th Sep 2020
Use these 10 customer profile variables to improve your journey mapping
You need to map the customer journey so that you can understand your 'moments of truth': the points in the relationship with a customer...
Engagement
12th Jul 2017
Customer journeys and sales funnels: The differences and the synergies
Sales funnels and customer journeys are powerful tools. However, they're often used in isolation. Real value can be unlocked by using both...
Engagement
2nd Jun 2017
Marketing objectives: How to make your contact strategy measurable
A contact strategy is imperative for controlling customer communications and ensuring that you deliver the right message, at the right time...
Strategy
12th May 2017
KPIs: How to prioritise and categorise your data strategy objectives
I want to explain an approach that will help you prioritise your most important objectives and initiatives in order to create deliverable...
Data
4th Apr 2017
Five crucial questions that will shape your marketing dashboard design
Good data visualisation is an increasingly important facet of marketing: it helps to explain and justify your marketing plans and to turn...
Data
17th Mar 2017
Six reasons why British Gas doesn't need a loyalty programme - and neither do you
Last month it was announced that British Gas will be launching a £100m loyalty programme in April. Headline grabbing news indeed...
Loyalty
21st Feb 2017
Martech mayhem: Five ways to get to grips with the marketing technology landscape
Marketers now spend more on technology than IT departments, but the choice and array of martech solutions can be bewildering. Fortunately a...
Technology
1st Feb 2017
Why Blockchain will revolutionise customer retention and CRM
Blockchain is going to profoundly change the world. A bold claim but one that we feel is justified. So far, blockchain has been the domain...
CRM