Simon Bowker
Member Since: 28th Nov 2015
22nd Apr 2013
The digital customer: Can email save the High Street?
Simon Bowker looks at how High Street retailers can enrich the customer journey, including examples from Halfords and Homebase. The digital...
Strategy
3rd Aug 2012
Five tips on developing a customer-centric email strategy
Adopting a customer-centric approach to your email marketing strategy enagages multi-channel customers and urges them to take action, says...
Technology