Simon is Managing Director EMEA at AppLovin, where he is spearheading the AppLovin launch into international and emerging markets. AppLovin is one of the world’s fastest growing mobile advertising platforms, delivering smart marketing automation solutions for brands looking to reach new consumers across mobile and TV apps.

AppLovin processes over 50 billion ad requests from around the world each day and is on track to achieve a $300M +(tbc) revenue this year. Simon is helping to further capitalise on this development, driving revenue across EMEA and delivering full support to new and existing clients.

Prior to joining AppLovin in 2014, Simon was General Manager (and part of the Global Leadership Team) at renowned digital agency, AKQA. He was involved in signing and managing Nissan Motor Company, Infiniti, Formula One Management, Coutts and Studio Canal (Paddington Movie).

Before that, Simon spent nine years at TBG, playing a pivotal role in transforming the small London based digital agency into a large global entity. Starting as a Business Development Manager, he eventually became Chief Revenue Officer and managed the entire European division.

He was tasked with driving revenue, supporting existing FTSE 100 clients, improving quality control and profitability, staff training, yearly budgets, compensation plans, marketing and leading over 100 people in the sales, account and operational teams.

All his hard work was recognised when TBG won the highly acclaimed 'Agency of the Year' award in 2012.