As UK CEO of Start – the independent group that comprises specialist creative businesses Start, Hometown, Breed, Connected Retail and Discovery Partners – Kevin Gill’s focus is to maximise the network's rich talent in order to extract the maximum value from client's brands. His passion for delivering commercial creativity through bringing in-store experiences to life spans over 20 years, having designed and delivered interactive concept stores for Intel, Marks & Spencer and adidas. Kevin believes that building better brands depends upon designing better experiences – experiences that better connect people regardless of location, sector or channel. Through challenging today's status quo, and utilising multi-disciplinary practices and technologies, Kevin's helping to sculpt the next generation of brand transformation for the experience economy.