Steve Grout
Member Since: 24th Aug 2016
Blogger
Steve has over 25 years experience, working with blue chip brands brands whilst leading some of London’s top agencies – Carlson Marketing Group, Rapp Collins Europe, Claydon Heeley and Tangent Snowball.
His focus is on helping clients build their business through effective digital and CRM solutions where he’s spent a lot of time with both CMO’s and CTO’s to deliver strategic technology and creative solutions.
My answers
Hi
The issue is that creative agencies are experts at being creative agencies - their focus is on developing and delivering creative solutions for clients. Many dabble with tech and don't have the breadth of expertise, commitment, processes or mindset to build robust technology.
Frankly they don't have the right people to deliver -many agency staff are transient and with increasingly stringent Security legislation there are potentially big risks