Steve Martin is Vice President and Managing Director of Consulting and Analytics, Europe, Acxiom. He is responsible for enhancing and expanding Acxiom’s consulting and analytics offering across Europe and driving business growth within the region, as well as helping develop and enhance Acxiom’s global position as a strategic business partner and leading provider of data and analytics solutions.
Steve joined Acxiom after spending five years as VP of Analytics, Strategy and Innovation at AIMIA heading up their EMEA Analytics function, working with clients such as Sainsbury's, eBay, Homebase, Expedia and British Gas. He led a team of 120 Analysts in delivering loyalty programme analytics, SKU level retail analytics and marketing analytics. Steve has over a decade of experience in advising clients in data driven performance improvement across both the public and private sectors.
Steve is currently working on linking together online advertising to offline transaction data to help understand what the impact of one is on the other. There is a really dangerous tendency with the “digital world” to come up with questions and methodologies that only consider the digital ecosystem. The reality is that whilst this is the fastest growing area, it isn’t the place where the vast majority of consumers and business spend all their time and money so, we have to find ways to join the two. We are also working on making market research much more actionable. He believes that this is an area ripe for revolution – there is so much customer insight created by market research and the reality is that much of it either ends up on the shelf or gets very diluted. As a result, Acxiom is creating direct links between research and what a customer actually experiences. His immediate focus is in helping to bring interesting data assets into the marketplace – getting them out of the silos and into a place where they can add value.
He has run some of the biggest analytics teams in the country which include AIMIA which employ over 100 analysts / data scientists and has worked across multiple industries with blue chip clients such as Sainsbury’s, ebay, American Express, British Gas, BP, Virgin, Heathrow, Rakuten.
Steve has a BA in Economics and Management from Cambridge University and completed a Leadership and Management programme at Harvard Business School.