LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Steve Martin
Steve Martin
Member Since: 5th Jan 2018
Blogger

Steve Martin is Vice President and Managing Director of Consulting and Analytics, Europe, Acxiom. He is responsible for enhancing and expanding Acxiom’s consulting and analytics offering across Europe and driving business growth within the region, as well as helping develop and enhance Acxiom’s global position as a strategic business partner and leading provider of data and analytics solutions.
Steve joined Acxiom after spending five years as VP of Analytics, Strategy and Innovation at AIMIA heading up their EMEA Analytics function, working with clients such as Sainsbury's, eBay, Homebase, Expedia and British Gas.  He led a team of 120 Analysts in delivering loyalty programme analytics, SKU level retail analytics and marketing analytics. Steve has over a decade of experience in advising clients in data driven performance improvement across both the public and private sectors.
 
Steve is currently working on linking together online advertising to offline transaction data to help understand what the impact of one is on the other. There is a really dangerous tendency with the “digital world” to come up with questions and methodologies that only consider the digital ecosystem. The reality is that whilst this is the fastest growing area, it isn’t the place where the vast majority of consumers and business spend all their time and money so, we have to find ways to join the two. We are also working on making market research much more actionable. He believes that this is an area ripe for revolution – there is so much customer insight created by market research and the reality is that much of it either ends up on the shelf or gets very diluted. As a result, Acxiom is creating direct links between research and what a customer actually experiences. His immediate focus is in helping to bring interesting data assets into the marketplace – getting them out of the silos and into a place where they can add value.
 
He has run some of the biggest analytics teams in the country which include AIMIA which employ over 100 analysts / data scientists and has worked across multiple industries with blue chip clients such as Sainsbury’s, ebay, American Express, British Gas, BP, Virgin, Heathrow, Rakuten.
 
Steve has a BA in Economics and Management from Cambridge University and completed a Leadership and Management programme at Harvard Business School.

 

Steve Martin
Acxiom
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments

My answers

This user has not written any comments yet.

Most read this week

Engagement
19th Jan 2023

How Barnes & Noble has turned around its fortunes

by
Neil Davey
Any Answers comment Icon 6
Barnes & Noble

Trending

Loyalty
27th Jan 2023

Companies never read feedback, customers complain

by
Rhys Fisher
Engagement
24th Jan 2023

Staff strikes spell CX trouble for Amazon

by
Neil Davey
Engagement
19th Jan 2023

How Barnes & Noble has turned around its fortunes

by
Neil Davey
Any Answers comment Icon 6

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift