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Steven Van Belleghem
Steven Van Bellegham
Member Since: 28th Nov 2015
Steven Van Belleghem
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5th Jul 2022

Customer experience lessons from Atlantis The Palm

At the end of 2021, I spent a memorable family holiday at the iconic ‘Atlantis The Palm’ hotel in Dubai, and was overwhelmed by their...
Engagement
21st Oct 2021

What can we learn from Walmart's customer experience evolution?

Anyone working in customer experience will know the famous quote from Walmart founder Sam Walton: “There is only one boss. The customer...
Engagement
25th Jun 2021

The seven habits of highly-effective customer experience leaders

When I read the best-selling business book, The 7 Habits of Highly Effective People by Stephen R. Covey, it struck me that the points he...
Engagement
6th Apr 2021

Should Clubhouse be part of your customer experience strategy?

Over recent months, the hype around Clubhouse has slowly been building. I have spoken to many people who have started to explore the...
Technology
26th Feb 2021

Lessons in customer experience from Disney - for companies of any size

I have been a huge fan of Disney for many years. They are one of the most CX-focused companies in the world, so I was delighted to...
Loyalty
11th Jan 2021

Five companies crossing industry lines to transform customer experience

I recently wrote an article for MyCustomer.com talking about how it is time for brands to not just look at customer journeys, but instead...
Engagement
25th Nov 2020

How to ensure your brand 'purpose' is more than woolly marketing

In recent decades, organisations have talked and brainstormed for countless hours about their ‘purpose’. I’d be prepared to bet that it is...
Engagement
20th Oct 2020

Should we be studying life journeys instead of customer journeys?

As customer experience specialists, we all know customer journeys are important. We know that it is by understanding the path that a...
Engagement
23rd Dec 2019

How to earn consumer trust in the post-buying, subscription era

It won’t be long until we move from the somewhat artificial and highly orchestrated current commercial market, into a situation where our...
Technology
13th Nov 2019

Welcome to the algorithm economy: Why CX will be crucial to the marketing of tomorrow

Marketing has changed intrinsically over these past few years. In fact, the only thing in marketing that remained stable is its purpose,...
Technology
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