Steven Van Belleghem
Member Since: 28th Nov 2015
11th Jan 2021
Five companies crossing industry lines to transform customer experience
I recently wrote an article for MyCustomer.com talking about how it is time for brands to not just look at customer journeys, but instead...
Engagement
25th Nov 2020
How to ensure your brand 'purpose' is more than woolly marketing
In recent decades, organisations have talked and brainstormed for countless hours about their ‘purpose’. I’d be prepared to bet that it is...
Engagement
20th Oct 2020
Should we be studying life journeys instead of customer journeys?
As customer experience specialists, we all know customer journeys are important. We know that it is by understanding the path that a...
Engagement
23rd Dec 2019
How to earn consumer trust in the post-buying, subscription era
It won’t be long until we move from the somewhat artificial and highly orchestrated current commercial market, into a situation where our...
Technology
13th Nov 2019
Welcome to the algorithm economy: Why CX will be crucial to the marketing of tomorrow
Marketing has changed intrinsically over these past few years. In fact, the only thing in marketing that remained stable is its purpose,...
Technology
24th Jul 2019
What CX strategies will succeed in a world of AI platforms?
Three CX strategies to ensure non-tech brands can still thrive in an AI future. When I talk to audiences and business around the world...
Loyalty
9th Jul 2019
Lessons from four Chinese customer experience kings: DiDi, Ctrip, Xiaomi & Meituan
A handful of Chinese companies are creating a new kind of customer experience. So what can we learn from the way they deliver CX? When...
Engagement
10th May 2019
Five examples of companies using AI to improve customer experience
There are a lot of misunderstandings about artificial intelligence and its value has been undermined through a combination of scare stories...
Engagement
26th Mar 2019
Four reasons why 2019 could be the year that chatbots grow up
New innovations in chatbot use suggest that brands are identifying more ways to add value to customer journeys. For many years, business...
Channels
6th Jan 2019
The technologies that will reshape customer experiences in the next decade
In the next decade, there is a big chance that we’ll move from the somewhat artificial and highly orchestrated current commercial market...
Engagement