LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchPodcastsGlossaryBrand news
CX Leader of the Year 2022
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Steve Offsey
Steve Offsey
Member Since: 5th Feb 2018
Twitter
LinkedIn
Website

Steve leads the marketing team at Genesys for the Pointillist Customer Journey Management Platform. Prior to Genesys/Pointillist he was CMO and GM Products at TandemSeven. Earlier in his career, Steve was VP Marketing at AIR Worldwide, where he was the top marketing leader on a team that grew annual revenue 5x to more than $100M, and VP Products at Verbind (sold to SAS Institute). He speaks and writes about a variety of topics, including marketing analytics, customer experience and agile marketing. Steve earned an MBA and PhD from Cornell and a BS from MIT.

Steve Offsey
VP Marketing Genesys
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
21st Oct 2019

Seven proven ways to improve NPS

Customer experience metrics like Net Promoter Score® (NPS®) clearly matter. NPS has gained a lot of traction in recent years and is now the...
Voice of the Customer
8th Feb 2018

Understanding customer journeys: The four limitations of traditional analytics tools

Companies have traditionally looked to improve customer experience by focusing on particular touchpoints. But it’s only when you look at a...
Engagement

Most read this week

Strategy
12th Sep 2012

Infographic: Curation for content marketing

by
Natalie Steers
Any Answers comment Icon 1
MyCustomer.com

Trending

Engagement
23rd Mar 2023

Have brands given up trying to improve CSAT?

by
Colin Shaw
Strategy
12th Sep 2012

Infographic: Curation for content marketing

by
Natalie Steers
Any Answers comment Icon 1
Engagement
17th Mar 2023

Revealed: The 5 factors harming agent experience

by
Nicole Kyle
Any Answers comment Icon 1

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift