Member Since: 5th Feb 2018
Steve leads the marketing team at Genesys for the Pointillist Customer Journey Management Platform. Prior to Genesys/Pointillist he was CMO and GM Products at TandemSeven. Earlier in his career, Steve was VP Marketing at AIR Worldwide, where he was the top marketing leader on a team that grew annual revenue 5x to more than $100M, and VP Products at Verbind (sold to SAS Institute). He speaks and writes about a variety of topics, including marketing analytics, customer experience and agile marketing. Steve earned an MBA and PhD from Cornell and a BS from MIT.
VP Marketing Genesys
8th Feb 2018
Companies have traditionally looked to improve customer experience by focusing on particular touchpoints. But it’s only when you look at a...Engagement