Member Since: 5th Feb 2018
Steve leads the marketing team at Pointillist. Prior to Pointillist he was CMO and GM Products at TandemSeven. Earlier in his career, Steve was VP Marketing at AIR Worldwide, where he was the top marketing leader on a team that grew annual revenue 5x to more than $100M, and VP Products at Verbind (sold to SAS Institute). He speaks and writes about a variety of topics, including marketing analytics, customer experience and agile marketing. Steve earned an MBA and PhD from Cornell and a BS from MIT.
VP Marketing Pointillist
8th Feb 2018
Companies have traditionally looked to improve customer experience by focusing on particular touchpoints. But it’s only when you look at a...Engagement