Swantje’s passion is the customer. Over the past 15 years she has worked across industries focusing on understanding her customers with the sole aim to make their experiences exceptional. She is a firm believer in using the power of data to guide her thoughts but relies on her intuition to infuse the human side into any strategy she creates. Having worked for international companies such as GE and Marriott and consulted for several other Fortune 100 companies, she knows that true customer centricity only happens when the entire company is aligned. For her being customer centric is not just the responsibility of the marketing department, but rather of the entire organisation. She has experience in using customer data and insights to change/develop products, call centre strategy, pricing policy, digital experiences, organisational KPIs, loyalty programmes and advertising. Through her work, organisations have changed their entire culture towards embracing the customer. If it is not about the customer it is not for her.