LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
Enter 2022 award2021 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Swantje Drescher
Member Since: 26th Apr 2018
Blogger
Twitter
LinkedIn
Website

Swantje’s passion is the customer. Over the past 15 years she has worked across industries focusing on understanding her customers with the sole aim to make their experiences exceptional. She is a firm believer in using the power of data to guide her thoughts but relies on her intuition to infuse the human side into any strategy she creates. Having worked for international companies such as GE and Marriott and consulted for several other Fortune 100 companies, she knows that true customer centricity only happens when the entire company is aligned. For her being customer centric is not just the responsibility of the marketing department, but rather of the entire organisation. She has experience in using customer data and insights to change/develop products, call centre strategy, pricing policy, digital experiences, organisational KPIs, loyalty programmes and advertising. Through her work, organisations have changed their entire culture towards embracing the customer. If it is not about the customer it is not for her.  

Swantje Drescher
Data Strategy Director Partners
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments

My discussion replies

This user has not written any replies yet.

Most read this week

Loyalty
11th Aug 2022

Emotional attachment is the key to customer growth

by
Zhecho Dobrev
Emotional attachment

Trending

Engagement
8th Aug 2022

To be a successful CX leader, don't be a Boris

by
Neil Davey
Any Answers comment Icon 1
Loyalty
11th Aug 2022

Emotional attachment is the key to customer growth

by
Zhecho Dobrev

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2022 Sift
Sift