TheThreadTeam
co-Founder The Thread Team
9th Jun 2021
No matter the number of records, the average retail database will be made up largely of people that either have yet to buy or who bought...
Blog
3rd May 2021
So the shops have reopened and we’re back to cautiously treading the path to normality. Where the path leads, no one is quite sure but this...
Blog
2nd Nov 2020
As many predicted, England is now entering into a new lockdown, albeit not quite as strict as its predecessor, but debilitating for the UK...
Blog
3rd Jun 2020
The importance of a value exchange - that’s your customer’s belief that your brand offers something valuable in exchange for their data and...
Blog