Managing Director Purple Square
7th Mar 2023
Gianfranco Cuzziol, Avon International: “Unless it’s solving a problem or meeting a desire, personalisation is pointless”
As with any marketing endeavour, knowing your audience is essential when it comes to building and running an effective loyalty programme...Loyalty
23rd Feb 2023
Boots CMO Pete Markey: "Building customer relationships is essential as the cost of living increases"
Since its launch in 1997, the Boots Advantage Card has been a pioneer when it comes to rewarding customer loyalty and helping to grow the...Loyalty
8th Feb 2023
Emily Stevenson, Women in CX: "Customer experience needs equal representation at board level"
Born out of the need for support and connection during the pandemic, Women in CX is a growing digital community set up for female allies to...Strategy
3rd Jan 2023
Atiq Sajawal, Vanquis Bank: "Contact centres should be for emotional and high-value situations, not for changing passwords"
As digital banking continues to evolve and customers become ever more reliant on credit cards, some financial services institutions are...Engagement
22nd Nov 2022
Dave Robinson, Virgin Red: "Tech needs to feel like a relationship"
With the help of technology, personalising customer experiences has come a long way. But when it comes to reaching customers at the right...Data