Tim Bond
Director of Insight The DMA
1st Oct 2021
Do company values influence customer acquisition?
The pandemic has brought about the rapid rise of a new paradigm brands must be aware of, where value must also be aligned with the right...
Engagement
16th Nov 2020
How has coronavirus impacted customer loyalty?
The DMA’s latest ‘ Customer Engagement: How to Win Trust and Loyalty 2020 ’ research returned to a topic we last investigated back in 2018...
Loyalty
9th Oct 2020
The role of creativity in CX - could it be key to post-COVID customer engagement?
‘Creativity’. A powerful word in our industry, but one that’s equally difficult to define. What does it mean to the real people that we, as...
Engagement