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Tina Parekh
Tina Parekh
Member Since: 18th May 2016
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Marketing Manager at IFS | mplsystems, award winning provider of Omni-Channel Contact Centre and CRM Customer Service technology. Our uniquely configurable agent desktop solution provides a 360-degree view of the customer, whilst managing voice, email, chat, social and mobile channels. Contact Centre efficiency is transformed with our intelligent self-service solution.

Tina Parekh
Marketing Manager IFS | mplsystems
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30th May 2018

Improving the retail customer experience with AI

If there was one word that could best describe our culture’s desire in their retail experiences, it would be convenience. From subscription...
Blog
25th Jan 2018

UK retail: Communication channels by preference

Following a research survey conducted by YouGov, statistics show the most recent in communication channel preferences from retail consumers...
Blog
3rd Nov 2017

AI-Powered Chat in Retail Customer Service

Instead of searching through a website or mobile app on their own, today’s consumers prefer to engage in conversation with AI-powered chat...
Blog
26th Sep 2017

Grouping activities in the contact centre

‘Grouping activities’, a feature of the unified agent desktop, plays an important role in saving the company money, time and embarrassment...
Blog
17th Feb 2017

Omnichannel: One customer, but how many agents?

Putting aside the hype, are retailers managing to deliver an omnichannel experience? As a consumer, a couple of weeks ago, I purchased a...
Blog
25th Jan 2017

The future of intelligent customer routing

Routing customer queries to the best skilled agent to deal with them is the foundation of every contact centre. As consumers continue to...
Blog
14th Sep 2016

Will virtual assistance eradicate human agents in the contact centre?

Virtual assistance (VA) and digital self-service technologies are predicted to have the greatest impact within customer service centres...
Blog

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