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Thomas Wieberneit
Thomas Weiberneit
Member Since: 4th Mar 2011
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Thomas helps organisations of different industries and sizes to unlock their potential through digital transformation initiatives using a Think Big - Act Small approach. He is a long standing CRM practitioner. Coming from the technology side, Thomas has the ability to translate business needs into technology solutions that add value.

Being a goals and results oriented executive, entrepreneur and consultant with more than 20 years of leadership experience in the software industry, consulting and in the armed forces Thomas is a recognised thought leader of his domain.

In his successful leadership positions and consulting engagements he has initiated, designed and implemented transformational change and delivered mission critical systems.

He is an expert in distributed software development and the introduction and application of agile development methods in enterprise scale projects. He has led development, Quality Assurance, and consulting organizations with a combination of being hands-on and empowering his teams.

Thomas Wieberneit
Consultant, Analyst, Advisor, Solution Architect aheadCRM / Epikonic
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9th Mar 2023

ChatGPT: Five business use cases with genuine customer experience value

Now that we are in the middle of – or hopefully closer to the end of – a general hype that was caused by Open AI’s ChatGPT, it is time to...
Technology
26th May 2022

How can brands mitigate the CX impact of supply chain challenges?

There are a couple of lessons that the pandemic taught us, apart from that there are different opinions about whether Bill Gates makes us...
Engagement
24th May 2021

Why managing customer journeys is a mistake

It is time to talk about customer journeys and customer journey orchestration. Again. The theme of two of my recent articles has been about...
Engagement
26th Mar 2021

People think the pandemic has driven digital transformation - here's why they're wrong

Since about February or March of Anno Domini 2020 we regularly hear about how the COVID crisis is driving “digital transformation”. You now...
Technology
18th Feb 2021

Why you don't want a 360-degree view of the customer

Everyone (and their dog) tells you that you need a 360-degree view on your customer, right? According to Techtarget , the “ 360-degree...
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